Marketing. Its a fundamental business activity and a battle cry heard in board rooms throughout the world, yet what is it really and how can it benefit your business? Join Bonnie Taylor as she demystifies marketing, bypassing gimmicks and instead focuses on the steps and tools required to create and run a profitable modern marketing program.brbrThrough interviews with industry leaders and answers to listener questions, I Think I Need Marketing will make marketing an approachable business activity. The show will cover topics such as developing a marketing strategy and branding program before moving on to the many traditional and digital options available today. Core actions such as setting budgets, using research, hiring and working with outside consultants, and evaluating results will all be discussed. I Think I Need Marketing is broadcast live every Thursday at 9 AM Eastern and 6 AM Pacific Time on the VoiceAmerica Business Channel.
Marketing With a Cause: Understand Mission and Non-Profit Marketing11/04/2019 Duration: 53min
Finding ways to give back in business can be highly rewarding, but what if your business made giving back a part of its brand and incorporated it into its marketing? Mission marketing not only embraces corporate philanthropic goals, but it can additionally enhance your brand in your buyers' eyes. Taking cause-based business a step further, non-profit entities enlist emotional marketing to promote their missions. In this episode, host Bonnie Taylor discusses both types of marketing before bringing in special guest, Brendan Hurley, CMO with Goodwill of Greater Washington.
Video Marketing: Beyond Lights, Camera, Action!04/04/2019 Duration: 52min
Video marketing has come a long way from its television commercial days! Today's video marketing options allow us to shoot quality content on the fly, increasing our access to this ever-growing, flexible tool. In this episode, host Bonnie Taylor explores video marketing's best practices and uses in the modern marketing program with special guest, René Wells, from Apus Media, Inc.
How to develop a professional marketing campaign28/03/2019 Duration: 52min
Developing a marketing campaign is a process requiring careful planning and an adherence to details and deadlines. What are the steps involved with this process and how can you apply it to your own marketing program? In this episode, host Bonnie Taylor shares her own marketing campaign development process, including best practices at each stage as well as potential pitfalls you should avoid with your own campaigns.
Driven by Data: Using Analytics to Improve Marketing's ROI21/03/2019 Duration: 53min
One of the trickiest tasks in marketing has be tracking Return on Investment (ROI) and determining program success beyond sales. Fortunately today's marketing programs can employ marketing analytics to supply them with actionable, real data on everything from campaign results to buyer actions. In this episode host Bonnie Taylor will explore marketing analytics and give a few tips for evaluating success, no matter your business size. She will be joined by business intelligence and data visualization expert, Padma Chitrapu, who will share how data is tracked and used by today's businesses.
Digital Marketing: the rapidly changing tools in marketing today14/03/2019 Duration: 53min
Digital marketing has dramatically changed how we promote our businesses and interact with potential buyers in recent years, but is it a right fit with every business? In this episode, host Bonnie Taylor provides an overview of digital marketing, including what tools and best practices every business should use to achieve success in today's markets. She will be joined by special guest, Global Digital Marketing expert, Bill Barrett.
Becoming Number 1 in 10,000: Understanding Advertising07/03/2019 Duration: 54min
When the average person sees between 4,000 and 10,000 advertisements every day, how can your business stand out? Through a strategic marketing process! In this episode, host Bonnie Taylor explores the world of traditional and digital advertising, including sharing her tips for choosing and evaluating the many advertising options available today and tips for building a powerful advertisement that will get your business noticed.
Socially connected: understanding social media marketing28/02/2019 Duration: 56min
Social media is one of the most talked about marketing communications tools today, but finding success isn't as easy as 1-2-3 post. In this episode, host Bonnie Taylor explores social media's role within the modern marketing program. She identifies and describes the big channels and how they fit within marketing's growth role. She is joined by special guest, Jennifer Abernethy, author of The Complete Idiot's Guide to Social Media Marketing.
How much spend is enough? Setting your marketing budge21/02/2019 Duration: 54min
If the saying, 'you have to spend money to make money,' is true, then setting your marketing budget is one of the most important tasks in business. In this episode, host Bonnie Taylor explores marketing budgets and shares minimum budgets for each stage of a business's life cycle before diving into ways to waste and save money in marketing. Bonus content: listener questions answered.
Spread the word: effectively communicating your marketing message14/02/2019 Duration: 44min
Marketing communications, the hardworking connector and messaging system in all successful marketing programs, is the clear path for developing a relationship between your business and its buying audience. In this episode host Bonnie Taylor explores developing a marketing communications program, including inbound and outbound marketing, before bringing in special guest, Patrick Nunes, Global Director Communications and Design for Rotary International.
Choosing the right marketing tools for your program07/02/2019 Duration: 47min
Choosing the right tools for any marketing program is a balancing act between how many and which buyers you'd like to reach and how much money you can realistically spend. Select the wrong marketing tools and you could end up wasting quite a bit of money while gaining little to no growth. In this episode, host Bonnie Taylor will share the process for choosing the right marketing tool for each business need and explain how to prioritize your own tool choices. She is joined by special guest, Chris Schultenover.
Branding beyond your logo: how to create a brand culture31/01/2019 Duration: 55min
Branding. This powerful marketing tool embodies more than logos and corporate colors and is key to developing an ongoing connection with your buyers. In this episode we'll explore developing your own brand culture and how matching your branding efforts with your marketplace will help drive your business's growth. Special guest: branding expert, Nicole Schappert Tully with Canon Solutions America.
Winning the Marketplace Challenge: Gain Market Share and Grow!24/01/2019 Duration: 55min
What does it take to push out the competition and grow your business? Winning over the marketplace and gaining market share! In this episode of I Think I Need Marketing, host Bonnie Taylor will define and clarify what is meant by the commonly used term, marketplace, before diving into how identifying and connecting your own business through a strategic market profile will impact growth and expansion. She'll provide real-world examples to further explain this fundamental marketing activity. Bonnie will be joined by serial entrepreneur, Carolyn Thompson, who will walk listeners through her own start-up process. Carolyn will provide insight earned from decades of successful entrepreneurship and tips to help you build up your own business.
Marketing: Wielding the Power That's Influencing the World17/01/2019 Duration: 52min
Marketing sets trends worldwide, influences individual purchase decisions, and can make or break your business, but what is this essential business activity and how can you harness its power for your own growth needs? In this episode of I Think I Need Marketing, host Bonnie Taylor discusses this often misunderstood business force that drives growth in every industry and marketplace while influencing your daily buying decisions. She'll cover the steps for developing a marketing strategy process what do when presented with a new marketing challenge.