Performance Delivered

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Synopsis

Insider Secrets for Digitial Marketing Success

Episodes

  • Angus Robertson | Solutions for the Brand Awareness Problem

    01/12/2021 Duration: 30min

    Getting your brand awareness to the tipping point will have the greatest impact on future sales. How to get there can be a mystery. Too many marketing execs focus on sales and demand gen rather than efforts that engage your target market and warm them up before they enter the sales pipeline. Angus Robertson is the CMO at Chief Outsiders. He helps companies accelerate growth by building their brand awareness in a strategic way that results in a more productive sales pipeline. Angus understands what it means and what it takes to create – and measure – brand awareness, and he shares the key strategies, including:  The different brand awareness needs for startups and established companies  Execution tactics to generate awareness within a target market  His favorite metrics for measuring brand awareness activities  And more When you have a prospective customer who already knows your brand, your product or service, and your company, they are more inclined to move through the sales pipeline than a prospect who needs

  • Jenny Coupe | Smart Steps to Align Sales and Marketing

    24/11/2021 Duration: 31min

    Marketing success is no longer simply measured by filling the sales pipeline. Marketing teams are increasingly responsible for revenue generation. Businesses that can align their marketing and sales efforts will succeed, and those whose teams are misaligned will suffer and fail. How can you ensure alignment and, ultimately, growth? Our guest, VP of Global Revenue Marketing for ActiveCampaign, Jenny Coupe goes in depth on the topic. An expert in the area, Jenny shares insights, examples, and steps you can take now, including: How to approach sales and marketing alignment  What are the problems an alignment can solve  How to create a common set of metrics to measure the success of the relationship  How to maintain the partnership to create a long-term impact  And more Make sure your marketing and sales teams understand their common goals and complementary roles and responsibilities. Don’t let misalignment mistakes hold back your business. Listen now!

  • Daniel Rodriguez | How to Start and Scale Up Your Marketing Team

    17/11/2021 Duration: 25min

    Where should you start when building out an early-stage marketing team? What will be the best use of your resources? And, once you are rolling, how do you know when to scale up? It’s a mistake to try to emulate a large marketing org from the beginning. Our guest, Daniel Rodriguez, is an experienced marketing executive and entrepreneur. In both VP of Marketing and CMO roles for startups, Daniel has built multiple, successful marketing teams from the ground up. He knows where to start and what to do next. He joins this episode to share his insights into the process, including:  Which area of marketing needs a 6x headcount and resource allocation  How to leverage outsourced work to create more capacity  Which metrics will determine when it is necessary to bring tasks in-house  And much more The only way to move an early-stage company from point A to point B is to generate customer demand. Being smart about constructing a marketing team that can generate that demand will determine the success of the company. List

  • Jean-Michel Boujon | The Critical Steps of Brand Building

    10/11/2021 Duration: 35min

    Many early-stage companies make the mistake of jumping right into performance marketing – using paid advertising to try and generate sales and grab market share. They fail to invest in building their brand first. The result is that their marketing is less effective because there is insufficient brand awareness, reputation, or loyalty to convert potential customers. Jean-Michel Boujon is a veteran brand builder. The SVP of Global Marketing at Outdoorsy, he has over 16 years of experience and a proven track record of building brands and steering multinational marketing teams. He joins the show to explain and outline how companies need to think and act as they build their brand, including: Why some brands are perceived stronger than others  What does brand marketing do that performance marketing doesn’t  How to progress from brand persona and voice to messaging  And more The conversation with Jean-Michel goes from theory to practice to measuring efficacy. A must-listen for anyone involved in business development

  • Chris Willis | Leverage Expansion Marketing for Greater Sales

    03/11/2021 Duration: 28min

    Don’t overlook the importance of investing in your expansion sales pipeline. New business is important for any company, but conversion rates are often low and closing timelines can be drawn out. Expanding business with existing clients is key to growth, and it requires its own set of considerations and tactics. In this episode, Chris Willis gives a comprehensive guide to expansion marketing. The CMO at AI content analytics firm Acrolinx, Chris has over 20 years of experience growing tech companies and has focused on optimizing marketing for expansion sales pipelines. His best practices for expanding business with existing customers includes:  A tiered approach to existing client marketing needs  Creating campaigns specific to those top tier customers  Developing “champion enablement” contacts within target orgs  Effectively tracking expansion marketing efforts  And much more If you are looking to boost sales numbers quickly or want to remain relevant to your existing customer base, you need to listen to this

  • Dennis Behrman | Build Your Own High-Performance Marketing Team

    27/10/2021 Duration: 27min

    Whether you are a startup or established company, building your marketing team is the most critical factor in determining success or failure. Knowing how to build a high-performance team isn’t difficult, and it doesn’t have to be a gamble. Dennis Behrman is a Vice President of Marketing and Growth with extensive experience creating marketing teams for a variety of different businesses and objectives. He has established a system that is able to consistently find and hire the right people, and in this episode, he explains exactly how it works and how you can use it in your business. Our conversation covers the entire team construction process, including:  The three things you must consider before you start to hire  The key attributes successful team candidates must exhibit  How to conduct high-performance interviews for the best candidates  And much, much more  Whether you are looking to begin to build your marketing team or need to revamp your team’s structure, this interview is for you.

  • Michael O'Connell | How To Get Better (And Faster) Results with Experiential Marketing

    20/10/2021 Duration: 25min

    Today on the show we welcome Michael O’Connell, Vice President of Marketing at AnyRoad to talk with us about how to use experiential marketing to create 1st-party data collection for digital marketing. Experiential marketing is when brands use experiences to invite customers to experience the brand. Michael is a B2B marketing and demand generation professional specializing in leveraging data and results driven marketing technology. He says, “Marketing has changed from when I started. So much more is measurable and trackable, we're trying to add digital-like measurement capabilities to offline experiences.” Listen as he explains the new approach to using experiential marketing, as well as: How BIG brands are bonding with customers using live events—and how you can, too How to motivate customers to show up for in person experiences in a post pandemic era (and why the virtual event isn’t going away) The three keys to making your next on-ground marketing event more impactful (plus the most important component of

  • Keith Hagen | A "Real-Life" Simple Do-It-Yourself Way To Garner Customers’ Insights

    13/10/2021 Duration: 30min

    On this episode of Performance Delivered, we welcome guest Keith Hagen to talk with us about powering incremental improvements with insights.Keith is the Vice President of Digital Marketing at SelectHub. SelectHub offers a streamlined solution to company stakeholders for enterprise software product evaluation, vendor sourcing, and IT procurement. Keith says, “getting the customer insights as to what our audience wanted helped us narrow down what we needed to do.” Listen as he shares: A dirt-cheap, simple do-it-yourself way to garner customer feedback in 2021 - it’s a little bit old school and really pretty simple How to get better (and faster) insights and make the right incremental improvements to your website Three sure-fire ways to take your insights to the next level And much more

  • Miguel Adao | Make Your Marketing More Compelling

    06/10/2021 Duration: 31min

    Your ideal B2B customers are inundated with marketing material. You’re tired of wasting resources on spray-and-pray marketing. How do you cut through the clutter and get in front of the right people at the right time with the right message? Miguel Adao joins us on this episode to explain how you can revamp your marketing to better connect with your ideal customers. The Senior Vice President of Marketing at KloudGin is on a mission to bring the emotional power of B2C marketing into the B2B sphere. Our conversation with Miguel goes in depth on a number of actionable steps you can take right now to improve your marketing ROI, including:  Messaging efficiently with cluster marketing  Leveraging success with lookalike customers  Elevating the ecosystem to amplify your message for you  And much more Listen now and change your marketing strategy from a volume game into a value game.

  • Kirby Wadsworth | How Selling to The Wrong Customer is Driving Your Customer Service Headaches

    29/09/2021 Duration: 32min

    On this week’s episode of the Performance Delivered Podcast, we talk to Kirby Wadsworth,Chief Marketing Officer at Ionir. Kirby has more than two decades of marketing leadership in both large enterprises and smaller startups with experience in targeting, segmentation, and ICP.Today, we’re talking to him about effective ways to approach targeting.Kirby says, “It doesn’t matter how many leads you generate, it’s how many conversations you start with targeted accounts.”Listen in as we discuss: What happens when you are selling to the wrong customer?—(Hint: everything you don't want) When is the right time for a company to start targeting? How narrow your targets should be in B2B and how to use the right metrics to find the “magic” And much more

  • Stephanie Cox | The Shortcut to Finding the Best MarTech Solutions for You and Your Customers

    25/08/2021 Duration: 29min

    Today on the show we welcome Stephanie Cox to talk with us about how agencies can benefit from adopting SaaS solutions for their clients. Stephanie has over 15 years of marketing experience, with companies such as Salesforce and Project Lead the Way. She’s also the host of the REAL Marketer's podcast. Stephanie is the President of Lumavate, a leading no code mobile app platform that enables marketers to quickly publish apps with no code required.  Listen in as we discuss: The shortcut to finding the best MarTech solutions for your customers The top 3 questions to ask your customer before making MarTech recommendations  How to benefit from being an early adopter 2 ways to select the top players to partner with And more

  • Dan Dillon | The One Best Way to Spend Your Ad Dollars Now

    18/08/2021 Duration: 26min

    On this week’s episode of the Performance Delivered Podcast, we talk to Dan Dillon. He is a strategic marketing and communications executive with over 20 years’ experience in high growth software. Dan serves as the CMO of Reveal Mobile, a company that provides location-based marketing and analytics. Today we are talking with Dan about geofencing marketing, and location-based advertising to extend retailers’ reach, as well as: The post pandemic impact on retail shopping—it’s not what you think The critical element in consumer data sharing The real value of an in-store visit His prediction on what the new “big 3” social media platforms will be And more

  • Sam Erdheim | The Number One Way To Get Your Emails Opened

    28/07/2021 Duration: 28min

    On this week’s episode of the Performance Delivered Podcast, we talk to Sam Erdheim, VP of Corporate Marketing at GuidePoint Security. Sam has two decades of experience across all facets of marketing and product management for enterprise software companies, with 15 years focused on cybersecurity.Today we sit down with him to talk about digital marketing in 2021, and: Directing, differentiating, and solving problems with your content Hitting the right target with your content every time Where to get the biggest bang for your buck on social And more

  • Charity Araoz | Top-Performing SaaS Marketers - What They Do Differently

    21/07/2021 Duration: 30min

    On this week’s episode of our Performance Delivered Podcast, our guest is Charity Araoz. Referred to as the Warrior of Marketing, Charity has over 20 years of experience, and serves as the Vice President of Marketing at PCS Software, an AI-driven transportation management platform. The energy, fun, and even the uncertainty in the marketing courses she took in school attracted Charity to the field. Today on the show she’ll tell us how a transition in 2011 led her to her marketing home. We’ll talk to her about why marketing for SaaS is different from other marketing experiences, as well as:  Blending your SaaS marketing cocktail Using your product as your call to action Customer retention vs customer acquisition—where to focus And more

  • Kevin O’Connor | 6 Tools for Content Marketing Success

    30/06/2021 Duration: 30min

    On this week’s episode of the Performance Delivered Podcast, our guest is Kevin O'Connor. Kevin is the Marketing Director at Scripted, an online marketplace that connects businesses with freelance writers who write content from blogs to white papers. Kevin will lead us through the aspects of working with freelance writers to develop a solid content marketing plan. Tune in now to find out… Which type of writer you need for your project  The key points to include in your content brief How to measure the success of your content marketing plan And more

  • Chris Raniere | The Critical Element Missing In Influencer Marketing

    19/05/2021 Duration: 25min

    On this week’s episode of the Performance Delivered Podcast, we talk to Chris Raniere of Lumanu, about influencer marketing. Chris has worked in and alongside both billion-dollar organizations and start-ups in B2B and B2C markets, with roles ranging from Director to CEO.Chris is a returning guest, so we welcome him back to talk about changes in the influencer marketing landscape, as well as,  The friction points for creators and brands The difficulty in connecting creators with brands The future of the creator economy The mission of Lumanu And more

  • Gal Borenstein | The Surest Way To Build Digital Trust For Your Brand

    12/05/2021 Duration: 29min

    On this week’s episode of the Performance Delivered Podcast, we chat with Gal Borenstein, CEO and Founder of the Borenstein Group. Gal is a recognized international digital B2B and B2G branding expert and an accomplished strategist in digital branding, marketing, social media, advertising, online reputation management, and public relations matters. Gal says, “Trust isn’t something that is given, trust is something that has to be earned, especially in the digital arena.” Today we talk with him about: The evolution of branding The relationship between strategy, connection, and analytics How to reverse engineer the trust-building process Aligning your analytics with your customer And more

  • Alex Caragiannides | Lead Generation Secrets for LinkedIn

    05/05/2021 Duration: 35min

    Our special guest on this week’s episode of the Performance Delivered Podcast is Alex Caragiannides. Alex is the Founder of BSM Vault, the social media and digital marketing agency built to serve real estate agents. He helps real estate professionals build their brand awareness and introduces automation software to solve their problems with the ultimate goal of driving more leads.We chat about sales funnels focused on nurturing, as well as: How marketing professionals tend to use LinkedIn in the wrong way Marketing vs. selling What you need more than the technical skills Refining your real estate messaging to serve your ideal clients And more

  • Luke Shankula | Digital Marketing Strategies for Mortgage Lenders

    07/04/2021 Duration: 33min

    Our special guest on this week’s episode of Performance Delivered is Luke Shankula, CEO of Paragon Digital Marketing Group. Luke is a leading mortgage marketing expert who aims to help people systemize their work and go beyond lead generation. Besides running a successful seven-figure mortgage marketing agency, Luke is a Facebook Ad Expert and Mortgage Appointment Generator.

  • Dr. Joseph Sallustio | How to Withstand the Rapid Changes in Higher Education

    31/03/2021 Duration: 30min

    On this week’s episode of our Performance Delivered Podcast, we speak with Dr. Joseph Sallustio. He is the Executive VP and Chief Operating Officer at Claremont Lincoln University, a nonprofit Graduate University that provides Master's degree programs online to engage in positive social change. Joe is one of the nation's foremost online higher education experts and has led a broad range of educational institutions, including regionally accredited nonprofit and for-profit universities, and a nationally accredited for-profit college.

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