Milk Bottle Shopify Ecommerce Podcast



Hosted by Keith Matthews, Founder of Ireland's largest Shopify agency, Keith interviews merchants, developers, fellow agency owners & Shopify folk with a view to sharing as many Shopify tips & tricks as possible.


  • Episode 18: Episode #18: Chase - The Shopify Rockstar from Columbas Ohio

    19/11/2019 Duration: 29min

    Chase Clymer is former band member with City Lights. Now a Columbus, Ohio based Shopify expert, Chase has left the stage behind to help Shopify merchants grow with his agency Electric Eye. Like myself, Chase publishes Honest eCommerce, a weekly podcast that gives store owner’s honest eCommerce advice. Special Guest: Chase Clymer.

  • Episode 17: Episode #17: Meet Enda The Shopify Kit Man

    31/10/2019 Duration: 31min

    Keith Matthews chats to Enda Regan is an Irish based Customer Support team Lead for Shopify's automation tool - Kit. He's passionate about Shopify and loves Kit which enables busy stores owners to automate tasks so they can focus on growing their online sales. So is Kit a virtual assistant or is it an AI tool? Maybe both. Enda explains. Special Guest: Enda Regan.

  • Episode 16: Episode 16: From Glasgow to San Francisco with Groupon in between

    15/10/2019 Duration: 27min

    Finbar Taylor is the CEO of Shogun a popular page building app utilised by Shopify store owners across the world. In this episode, Finbar shares his journey from cool Glasgow to sunny California. Special Guest: Finbarr Taylor.

  • Episode 15: Episode 15: Meet the Shopify Mayor of Winnipeg

    23/09/2019 Duration: 36min

    Bold Commerce are the most successful Shopify developers with a range of apps to boost sales for your Shopify store. Co-Founder Jay walks us through this wonderful start up story which started in his basement and has grown to become one of the largest employers in Jays hometown - Winnipeg. Special Guest: Jay Myers.

  • Episode 14: Episode 14: Profile of a Shopify Launch Engineer

    02/09/2019 Duration: 28min

    Albert Quigley is a Senior Launch Engineer with Shopify. Shopify’s unique customer centric focus assigns launch engineers as ‘partners’ with new Shopify merchants with a view to making the onboarding process as efficient as possible. Albert and his team work closely with Shopify Plus merchants to make the transition to Shopify a fruitful experience. Albert is a member of the Irish based Plus team, a former DJ and enthusiastic staff member. In this episode Albert explains the role of the launch engineer and shares his massive knowledge of the automations on Shopify Plus when customers utilise Shopify Flow, Shopify Launchpad & scripts. Special Guest: Albert Quigley.

  • Episode 13: Episode 13: Meet Jay Lenos Shopify Guy

    06/08/2019 Duration: 32min

    Kurt Elster, the Shopify guy, is a Shopify expert based in Chicago and host of the most popular Shopify podcast - The Unofficial Shopify Podcast. He's an all round good guy and some interesting clients including Jay Leno. In this episode Kurt shares his journey to eCommerce, how he found Shopify and of course his favourite customer - Jay Leno. Show Links * Ethercycle Shopify Agency ( * The Unofficial Shopify Podcast ( Sponsored by * Rewind ( About Milk Bottle Labs * Milk Bottle Labs portfolio of Shopify projects ( * Work with Milk Bottle Labs ( Special Guest: Kurt Elster.

  • Episode 12: Birthday Emails from Union Works

    24/07/2019 Duration: 29min

    Sam from Union works shopify agency explains the success of their well known Happy Birthday Special Guest: Sam Henning.

  • Episode 11: Keir Whitaker De:brief on Shopify Unite 2019

    10/07/2019 Duration: 31min

    After Shopify Unite in June this year, Keir Whitaker hosted De:brief. This was an event that brought Shopify Partners together to chat about the announcements made by Shopify. We caught up with Keir to ask how it went and to also run through some of the big announcements made. At Milk Bottle we were excited by the fulfilment network announcement which now positions Shopify within the top 5 global ecommerce platforms. Keir also chats about the possibilities of the new workflow opportunities presented for merchants to take control and own their content in a way that wasn't possible before. Special Guest: Keir Whitaker.

  • Episode 10: Customer Journey Retargeting with Shoelace

    12/06/2019 Duration: 32min

    Brands are needing to adapt to the reality of new times in the ever-changing landscape of marketing to customers. We chat to Reza Khadjavi co-founder and CEO of Shoelace. Shoelace is an app that believes ad experiences should be more engaging by telling a story which builds an emotional connection to create loyal customers. As Generation Z enters the workforce, brands need to be smarter in how to engage with customers. Reza chats about how as a startup they continually talked and listened to customers to build their concepts that lead to their philosophy of how ad retargeting should be done. Special Guest: Reza Khadjavi.

  • Episode 9: Keir Whitaker and Shopify Unite De:brief 2019

    16/05/2019 Duration: 22min

    In episode 9 of our Shopify Ecommerce Podcast, Keith chats with Keir Whitaker who helps Shopify developers and agencies build their brand and grow their business across the world. Keir spent many years working for Shopify and has a keen fascination in businesses and small companies. An expert in product and engagement marketing, Keir gets people to use your app. Not only that Keir is hosting De:brief 2019 an exclusive half-day event for Shopify Partners taking place directly after Unite 2019 in Toronto, Canada. He chats more about what to expect at this event. Special Guest: Keir Whitaker.

  • Episode 8: Send Smarter Emails

    10/04/2019 Duration: 29min

    In episode 8, Keith chats to Rob Lane CEO of RareLogic Inc. is a predictive email marketing solution that sends smarter emails, creating more sales for your ecommerce business. Rob made his journey from Nottingham, UK to Ottawa, Canada and is very active in the startup community. Always ready to jump at an opportunity Rob also chats about his time in Dallas before his move to Ottawa. uses data to target more effectively and sends content that customers actually want, at a time they are more likely to buy. Special Guest: Rob Lane.

  • Episode 7: Product Photography Editing with Pixc

    12/03/2019 Duration: 26min

    In episode 7 of our Milk Bottle Labs podcast, Keith chats with Holly Cardew, Founder of Pixc. In 2016, Holly was named as one to watch in Retail and Ecommerce Forbes 30 under 30 list. An entrepreneur and startup founder, Holly started out as a teenager selling on eBay and it wasn't long before she was creating her own online marketplace Having seen a gap in the market for businesses to optimise their product photography by turning average photos into high-quality professional images; Pixc was born. Product photography is essential to the success of any ecommerce business. Combining her love of travel, Holly's efficient workforce is scattered around the world. With a core focus to help the merchants, Holly also shares some helpful photography tips if you're on a budget. Special Guest: Holly Cardew.

  • Episode 6: From farmers' markets to the global market

    12/02/2019 Duration: 23min

    In episode 6 of our podcast, Keith chats with Donagh Quigley, co-founder of The Handmade Soap Company. Donagh had his eureka moment not in a bathtub but sailing across the Atlantic Ocean from Ireland to Boston. He talks about how he learned to make soap and grow his company from his kitchen table to selling globally on the Shopify platform. This is a great listen to for anyone interested in hearing how you can start a successful business from a bright idea and having to learn the ropes and navigate your way to the global market. Special Guest: Donagh Quigley.

  • Episode 5: Email marketing by Conversio

    22/01/2019 Duration: 30min

    In episode 5 of our podcast, Keith chats with Adii Pienaar founder of Conversio. Conversio is an all-in-one marketing dashboard that helps ecommerce store owners to sell more through gently reminding customers of abandoned carts and follow up emails. And Conversio doesn't stop there as it emails receipts, sends newsletters, gets customer feedback and really helps you boost your sales. Adii talks about the start of his journey in 2014 with Receiptful and it's progression to Conversio by finding the overlaps between different tools and data that resulted in Conversio’s single dashboard. He chats about moving to the Shopify system and the value of the UX design to both Shopify and Conversio. Special Guest: Adii Pienaar.

  • Episode 4: Vallerret Photography Gloves - using Shopify to reach a niche market

    03/01/2019 Duration: 31min

    In episode 4 of our Milk Bottle Labs podcast, Keith chats with Stine Lyng Jørgensen co-founder of Vallerret Photography Gloves. An idea born under the Northern Lights, Vallerret Photography Gloves allow photographer hands to stay warm and dry while they shoot. Based in Norway, Vallerret Photography Gloves migrated across from Wordpress and woocommerce to Shopify in June 2018. Stine chats to Keith about how Vallerret came into being and how she manages their 3 ecommerce stores on the Shopify platform. This podcast is a great listen for anyone who has wondered how a niche product can get off the ground and be sold globally. From creation to marketing and selling online. Special Guest: Stine Lyng Jørgensen.

  • Episode 3: Photo Reviews by Loox

    22/11/2018 Duration: 28min

    In episode 3 Keith chats with Yoni Elbaz founder of the photo reviews app, which is installed in over 15,000 Shopify stores. Yoni has an interesting background with a vast range of technology experience gained from a career in the Israeli army amongst others. Yoni explains to us how he got started, the importance of enhanced reviews and shares some interesting insights into his experiences working on the Shopify platform. We all know reviews build social proof on your Shopify store so it's interesting to gain Yoni's insights and his learnings from seeing the first hand, the positive affect reviews can have on a store. Special Guest: Yoni Elbaz.

  • Episode 2: Bjorn of Forsberg+2

    01/11/2018 Duration: 30min

    Björn is the Founder of FORSBERG+two an award winning Shopify app developer. Set up in 2011 as a side project, Bjorns apps are now used in stores all around the world. A total of 4 apps have so far helped over 25,000+ merchants across the world. In this episode Bjorn shares his journey into Shopify from a starting as a side hustle to creating an award winning development house with a small team with super success. If you're an app developer starting out, this is worth listenening too. Special Guest: Bjorn Forsburg.

  • Episode 1: The 'Back Up Guy' - Mike Potter

    14/10/2018 Duration: 30min

    For our 1st episode, our host Keith Matthews interviews Milke Potter of ( from his office in Ottowa, Canada. Mike is the founder of ( Rewind gives you control and protection over the cloud apps you use by creating automatic backups allowing you to recover your accounts from any disaster. While most users now store all data in the cloud, it's an assumption to think everthing is saved. In the case of Shopify (, if you make a change such as deleting a product or menu item by accident, it's actually not recoverable. And that's why Mike came up with ( Mike gives us an insight into how he conceived the idea for a back up app, explains how he sells through the Shopify ( apps store and shares his experience to date. Special Guest: Mike Potter.