When was the last time you actually spoke with a customer and asked how you could help them? No — we don't mean a survey or through a video chat, but actually meeting and talking to one of your customers. Even in the days of digital banking, there is always going to be a need for physical space and human interaction. We might still need a branch or two. Or even physical money. In this episode of One Vision, Theo and Bradley chat with Jim Perry, Senior Strategist at Market Insights Inc., on why bankers need to get outside their bubble a bit more. Road trip anyone? See acast.com/privacy for privacy and opt-out information.