Pilar Valbuena is a PhD student at the University of Valladolid, Spain. However, she gained more than 10 years of experience in the field of knowledge management and science communication before entering the world of academia again. We are talking about how she started to work in this field and how she combined her passion of photography and organizational talent to make herself a name at an international basis. Furthermore, we talk about the communication bias of science, especially of forestry related research, on social media and why the public might be confused. Have you ever wondered if you need to be on social media as a scientist? You might find the answer in this podcast!