Rick and Sue Ellen Montgomery, Founders of Diamond Heating and Cooling, have been in the HVAC business for over 14 years. Honesty, Integrity, Quality, and Customer Service are the words that mean everything to them. Their team is dedicated to being heroes to every customer and that is just part of why their company is the fastest growing HVAC company in the Treasure Valley! On today's show, Rick & Sue Ellen share their word Integrity and how their company is founded on this principle. It shows up in everything they do. They talk about company culture and how to develop a team that matters! You'll be inspired by their insights and how pivoting changed their business forever.