Focus

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of...

Focus

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of...

The 11 Immutable Laws of Internet Branding

As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the...

22 Immutable Laws of Branding

Branding. Dubbed by many the "marketing buzzword" of the late '90s, everyone knows that building your product or service into a bona fide brand is the only way to cut through the...

The 22 Immutable Laws of Marketing

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately...

Marketing Warfare How to Use Military Principles

The details differ slightly, but the story in its telling is always the same: Ninety of so students sit nervously awaiting the start of their first marketing class. At the...