Sizzle Building a Powerful Brand for Small Business

A favorite quote in branding circles is “Sell the sizzle, not the steak.” In this series, marketing expert Bryan Heathman explores how to craft a powerful brand for a small...

Do It Yourself PR Tour DIY Guide to a Book Publicity Campaign

So you’ve finished writing your book and now is the time to build your platform. By platform, we are talking about your fan base. But how does an author with little or no budget...