Great by Choice

Great by Choice

Synopsis

The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.

The new findings:

  • The best leaders were more disciplined, more empirical, and more paranoid.
  • Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.
  • The great companies changed less in reaction to a radically changing world than the comparison companies.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

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Chapters

  • Chapter 001

    Duration: 35min

  • Chapter 002

    Duration: 01h13min

  • Chapter 003

    Duration: 01h13min

  • Chapter 004

    Duration: 01h16min

  • Chapter 005

    Duration: 01h08min

  • Chapter 006

    Duration: 01h03min

  • Chapter 007

    Duration: 01h19min

  • Chapter 008

    Duration: 06min

  • Chapter 009

    Duration: 35min

  • Chapter 010

    Duration: 11min

  • sample

    Duration: 01min