Great by Choice

Great by Choice


The new question: Ten years after the worldwide bestseller Good to Great, Jim Collins returns to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? In Great by Choice, Collins and his colleague, Morten T. Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

The new study: Great by Choice distinguishes itself from Collins’s prior work by its focus on the type of unstable environments faced by leaders today.

The new findings:

  • The best leaders were more disciplined, more empirical, and more paranoid.
  • Following the belief that leading in a “fast world” always requires “fast decisions” and “fast action” is a good way to get killed.
  • The great companies changed less in reaction to a radically changing world than the comparison companies.

This book is classic Collins: contrarian, data-driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

People who listen this also listen:


  • Chapter 001
    Duration: 35min
  • Chapter 002
    Duration: 01h13min
  • Chapter 003
    Duration: 01h13min
  • Chapter 004
    Duration: 01h16min
  • Chapter 005
    Duration: 01h08min
  • Chapter 006
    Duration: 01h03min
  • Chapter 007
    Duration: 01h19min
  • Chapter 008
    Duration: 06min
  • Chapter 009
    Duration: 35min
  • Chapter 010
    Duration: 11min
  • sample
    Duration: 01min