Fascinate, Revised and Updated

Fascinate, Revised and Updated

Synopsis

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.

In an oversaturated culture defined by limited time and focus, how do we draw attention to our messages, our ideas, and our products when we only have seconds to compete?

Award-winning consultant and speaker Sally Hogshead turned to a wide realm of disciplines, including neurobiology, psychology, and evolutionary anthropology. She began to see specific and interesting patterns that all centered on one element: fascination.

Fascination is the most powerful way to capture an audience and influence behavior. This essential book examines the principles behind fascination and explores how those insights can be put to use to sway:

• Which brand of frozen peas you pick in the case

• Which city, neighborhood, and house you choose

• Which profession and company you join

• Where you go on vacation

• Which book you buy off the shelf

Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful.

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Chapters

  • 001 Fascinate, Revised and Updated
    Duration: 50s
  • 002 Table of Contents
    Duration: 03min
  • 003 Preface
    Duration: 25min
  • 004 The Origin of Fascination Witchcraft
    Duration: 20min
  • 005 The Science of Fascination
    Duration: 31min
  • 006 The Biology of Fascination
    Duration: 13min
  • 007 Fascinate the Goldfish
    Duration: 13min
  • 008 The Schoolmarm and the Sorcerer
    Duration: 11min
  • 009 A Million Years of Personal Branding
    Duration: 17min
  • 010 Your Brand's Primary Advantage
    Duration: 05min
  • 011 The System Behind the Spellbinding
    Duration: 06min
  • 012 Innovation
    Duration: 18min
  • 013 Passion
    Duration: 19min
  • 014 Power
    Duration: 17min
  • 015 Prestige
    Duration: 25min
  • 016 Trust
    Duration: 23min
  • 017 Mystique
    Duration: 25min
  • 018 Alert
    Duration: 26min
  • 019 Review - Understanding the Seven Advantages
    Duration: 03min
  • 020 TurboBranding with Tactics
    Duration: 10min
  • 021 How to Customize Your Message
    Duration: 06min
  • 022 Innovation Brands
    Duration: 14min
  • 023 Passion Brands
    Duration: 10min
  • 024 Power Brands
    Duration: 09min
  • 025 Prestige Brands
    Duration: 08min
  • 026 Trust Brands
    Duration: 10min
  • 027 Mystique Brands
    Duration: 11min
  • 028 Alert Brands
    Duration: 09min
  • 029 Applying Multiple Tactics
    Duration: 07min
  • 030 Cheap, Fast, or Good
    Duration: 05min
  • 031 The Fascinate System for Brands
    Duration: 19min
  • 032 Author's Note
    Duration: 01min
  • 033 Appendix A
    Duration: 14min
  • 034 Appendix B
    Duration: 04min
  • 035 Acknowledgments
    Duration: 02min
  • 036 Credits
    Duration: 01min
  • sample
    Duration: 01min

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