The former editor of Mashable and cofounder of DominateFund examines the psychological phenomena that captivate our attention—and how we can leverage them to draw and retain attention for our ideas, work, companies, and more.

Whether you’re an artist or a salesperson, a teacher or an engineer, a marketer or a parent—putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention. In Captivology, award-winning journalist and entrepreneur Ben Parr explains how and why the mind pays attention to some events or people—and not others—and presents seven captivation triggers—techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, fans, and even strangers.

Parr combines the latest research on attention with interviews with more than fifty scientists and visionaries—Facebook’s Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo’s Shigeru Miyamoto, founder of Reddit Alexis Ohanian, and more—who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness. The result is an insightful and practical book that will change how you assign jobs to your kids or staff, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

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  • Captivology_01_Open
    Duration: 15s
  • Captivology_02_Introduction
    Duration: 20min
  • Captivology_03_Chapter1
    Duration: 34min
  • Captivology_04_Chapter2
    Duration: 01h05min
  • Captivology_05_Chapter3
    Duration: 57min
  • Captivology_06_Chapter4
    Duration: 47min
  • Captivology_07_Chapter5
    Duration: 01h01min
  • Captivology_08_Chapter6
    Duration: 01h04min
  • Captivology_09_Chapter7
    Duration: 01h03min
  • Captivology_10_Chapter8
    Duration: 59min
  • Captivology_11_Conclusion
    Duration: 05min
  • Captivology_12_Credits
    Duration: 35s
  • sample-366
    Duration: 01min